Customer Experience Matrix
AUGUST 3, 2010
Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.
Customer Experience Matrix
MARCH 3, 2009
Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5
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Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. More concretely, Salesforce now has to think long and hard about Marketo ’s future.
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. It shouldn't be hard to figure out which one suits you better.
Customer Experience Matrix
NOVEMBER 18, 2009
Considerations extend beyond feature checklists to include sales and support models, pricing structures, training requirements, consulting partners, and usability. Final Thoughts: I know it's a cliche, but you really do need to select a vendor that matches your own company needs.
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