manufacturers-use-evaluation-kits-for-effective-lead-nurturing 
Industrial Marketing Today
FEBRUARY 12, 2012
Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.
Industrial Marketing Today
JULY 16, 2012
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. They are the specifiers of your product.
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Hubspot
JANUARY 14, 2013
And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. Experience using social media analytics tools and the ability to tweak social strategies based on findings. Creating and evaluating social media strategies. Are you ready to build your dream team of inbound marketers?
Hubspot
AUGUST 21, 2023
To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. This can lead to miscommunication, missed deadlines, and errors that can cause your project to flop.
SnapApp
OCTOBER 3, 2017
Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . While this “ us-vs-them ” mentality may have worked back in the good old days, it doesn’t anymore. . The B2B sales funnel has changed a lot. .
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