The Point

MARCH 6, 2013

In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important. So, far from ignoring the story and hoping it goes away, Maker’s Mark is aggressively marketing their mea culpa as a testament to customer loyalty. Let’s translate, shall we?

Social Media 100

Social Media PR SIC Media 100

Hubspot

JULY 6, 2021

Ensure that service teams are executing on a strategy that solves for the customer, puts the customer first, and inspires loyalty, retention, and repeat purchases. Being able to bridge those two requires a product background, so you’re seeing many people with similar backgrounds moving into those types of role [sic].”.

SIC 83

SIC Work Management Paid Search Agency User-Generated Content 83

B2B Marketing Directions

AUGUST 2, 2015

This kind of algorithmic society, with its programmes [sic] and routines, will take the stress out of life - but also much of its meaning if we let it. Love, trust, loyalty, and judgement [sic] - the essentials of our human relationships - are also immune to sensible quantification. Trying to codify them is pointless."

SIC 40

SIC Work Management Marketing Management Bundling 40

Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Instead create personas of people that buy your solutions or products.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Customer Experience Matrix

JANUARY 22, 2007

Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required). You won’t be surprised that all four rules relate to sharing data.

SIC 120

SIC Cross-Selling Cable Advertising Agencies 120

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) IMO, that’s wrong and B2B marketers are missing out on connecting with the real context of their prospects and customers.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Single Grain

NOVEMBER 22, 2019

How will removing likes on Instagram impact audience engagement and brand loyalty? During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. How do you see what someone has liked on Instagram now? How will the removing likes on Instagram change user behavior?

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141