Maker’s Mark: PR Debacle or Social Media Genius?
The Point
MARCH 6, 2013
In a public letter from the company’s COO and Chairman Emeritus , the executives said: “Your trust, loyalty and passion are what’s (sic) most important. So, far from ignoring the story and hoping it goes away, Maker’s Mark is aggressively marketing their mea culpa as a testament to customer loyalty. Let’s translate, shall we?
100 
Let's personalize your content