Content Standard

MAY 19, 2021

Financial advisory firms, for example, strengthen customer trust and loyalty when their content strategy is set up to quickly dispense insights and educational resources around new economic events such as market corrections and economic recessions. Speed can be an asset in your content strategy.

Work Management 140

Work Management Marketing Management SME Content Marketing 140

Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Therefore, the business goal is to mix shift the segments! I think the goal is to grow the entire pyramid and optimize the experience for each segment. I think this is the wrong goal.

Social Media 100

Social Media Communities Wiki Work Management 100

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106