Remove Loyalty Remove Multi-Channel Remove Psychographics Remove Purchase
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How to Build Customer Loyalty with Content Marketing

Valasys

Ever wondered how to build customer loyalty with content marketing? This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. billion in 2015 to $4.0 billion by 2020.

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

The psychographics of your audience is where you will find the levers that will move marketing forward. 3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results. Understand their needs, pain points, and decision-making processes. Go deeper than demographics and even firmographics.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

The growth of sales is directly proportional to building successful customer relationships & customer loyalty, of which, building long-term brand awareness is an integral component. Marketers can gather significant insights by multi-variety testing their branding & advertising endeavors.

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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, for marketers, a social media address is insufficient to manage that channel. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. Pick a set of psychographic properties that are predictive of future customer value.

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Using AI and journey orchestration to boost your marketing automation

Martech

However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel. Brands that rely on marketing automation alone find engaging with active customers on multiple channels difficult. But your customers don’t rely on a single channel to interact.

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4 tips for managing customer data end-to-end (and how social media can help)

Sprout Social

It starts with having up-to-date information about your customers (like valid email addresses, their past experiences with your brand and psychographic data) and determining which channels they’re most likely to use (like social media or text). With so much rich customer data available, proper management is key.