Litmus

AUGUST 3, 2021

While these tactics might address near-term business challenges, they create a wealth of long-term risks that threaten brand awareness, new customer acquisition, new product development, customer loyalty, and pipeline & revenue growth—the exact business mandates we have been entrusted to deliver for our organizations.

Marketing Budget 92

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 92

SnapApp

DECEMBER 12, 2017

We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Engagio

OCTOBER 1, 2019

Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Engagio

OCTOBER 13, 2020

Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond. It’s time for marketers and sellers to adjust the sails. Need for multi-channel orchestration.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

FEBRUARY 13, 2018

Companies need to take a step outside the traditional marketing silo and look at a more integrated approach. . . Multi-channel marketing. . . Today, 84% of companies have made it a key focus in their marketing strategy: . . . Multi channel customers spend 3-4 times more than single-channel customers.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Full Circle Insights

AUGUST 4, 2020

But marketing is still important because it directly affects customer loyalty and sales, which you need now more than ever. It’s a bit trickier in digital marketing because martech point solutions provide data on activities — page views, open rates, etc. Intro to Full Circle Campaign Attribution. AppDynamics Case Study.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Top of Funnel 52

SnapApp

DECEMBER 14, 2016

Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Closed loop attribution and reporting. According to this marketing study , the highest performing teams are 2.3x Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

MARCH 10, 2016

APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28