Loopfuse Product Purchase Vendors 
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course.
Customer Experience Matrix
DECEMBER 27, 2010
Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.
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Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. Yet there are so many more vendors I could add.
Customer Experience Matrix
AUGUST 12, 2010
But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.
Customer Experience Matrix
JUNE 19, 2015
This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring. Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.
Customer Experience Matrix
FEBRUARY 12, 2013
But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well. If true, these figures would actually be bad news for marketing automation vendors.
Customer Experience Matrix
MARCH 4, 2011
There are vendors on both sides of the argument. But I’ve heard almost exactly the same argument recently from other vendors including Net-Results , Marketbright , and to lesser extent, Genius.com. On the other hand, the vendors with the greatest success to date have stressed the importance of process.
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