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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! Treehouse Interactive is the only demand generation vendor to offer anything beyond a simple LinkedIn integration, and even Treehouse is only making it easier to use social media as a broadcast medium.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. This situation is repeatable small, medium and large organizations. Here’s the problem.