Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.
Customer Experience Matrix
JANUARY 22, 2013
The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses. That third theory – let’s call it the “ease of use” school – has been the dominant approach of the B2B marketing automation industry for the past few years.
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Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). Results are summarized in the table below. .
LeadSloth
AUGUST 2, 2010
This Wednesday I’m presenting a webinar called “Search and Rescue&# for your lead database , hosted by Loopfuse. It presents a 7-step process to generate revenue from existing leads, who were previously assumed “lost&#. Tags: marketing automation. Unfortunately, there is no exact answer for this.
Customer Experience Matrix
MARCH 26, 2009
There are two basic approaches to this: use a flow chart, or present a list of steps. I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. My own opinion is quite firm: flow charts don't work. I'm in favor of that approach.
Customer Experience Matrix
JUNE 2, 2009
Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! by Sage This is a crude sort of integration – the data is simply presented in a window on the screen, not actually loaded into the demand generation or sales automation database. But it does save a few keystrokes.
Customer Experience Matrix
NOVEMBER 18, 2009
The table below presents a reasonably comprehensive list of demand generation (a.k.a. B2b marketing automation) vendors, with links to my reviews where I've written one. Tags: demand generation marketing automation software selection demand generation. I'll be flying cross country to attend, so you could too.)
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