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Assessing The Value of Your Lead Database

LeadSloth

This Wednesday I’m presenting a webinar called “Search and Rescue&# for your lead database , hosted by Loopfuse. It presents a 7-step process to generate revenue from existing leads, who were previously assumed “lost&#. Part of this process is assessing the value of your existing leads.

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Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The “smart systems” group aims to build sophisticated technology that can automatically gather information, identify the best response, create the appropriate programs, and present them to marketer for approval. Only study I can find is from Loopfuse in 2011, which found just under 30% of marketing automation users do lead scoring.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! by Sage This is a crude sort of integration – the data is simply presented in a window on the screen, not actually loaded into the demand generation or sales automation database. But it does save a few keystrokes. scan for social media mentions.

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Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

There are two basic approaches to this: use a flow chart, or present a list of steps. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise. The area where this comes up more often than any other is the design of multi-step campaign flows.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

The list below presents each vendor with a brief explanation of the table entries. Naturally, the vendors will borrow features from each other, so we can expect some convergence over time. A standard set of features will emerge as the industry figures out what’s really important.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Users are presented with a free-form canvas to build emails or Web pages, with the usual controls for fonts, colors, inserted images, URL links, etc. See this post for more on that.)

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

The table below presents a reasonably comprehensive list of demand generation (a.k.a. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1. I'll be flying cross country to attend, so you could too.) B2b marketing automation) vendors, with links to my reviews where I've written one.