Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Putting a campaign mix together that maximizes all of these is critical for long term demand generation success. I also share the results with vendors so they know how we performed. What do you think? What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

SmartBug Media

JANUARY 2, 2020

Based off your buyer persona(s), decide which content will resonate best and plan to create ebooks, white papers, podcasts, etc.—and The beauty of digital marketing by using marketing automation platforms such as HubSpot and Marketo is that it's so easy to monitor your results. Create an editorial calendar. Measure your results.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

SmartBug Media

JANUARY 20, 2020

Although some companies are incredibly far along in their digital marketing efforts, others are lagging behind, and those who fall into that second category tend to fear the unknown and feel that it’s too long a road to travel down before they’d see any ROI. Bonus Tactic. Let’s chat.).

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. The act of using content to generate demand for a complex sale is a long-term proposition. It’s a long-term investment. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

JANUARY 15, 2020

on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. Your free offering is typically downloadable content, like a PDF checklist or short, concise how-to article, a thorough PDF report with clickable links, an e-book or a white paper. Learn more. ).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. There are different formats used for content marketing, such as: Blogging.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94