Biznology

SEPTEMBER 23, 2014

Long Tail Blogger Outreach. My portion of the campaign was online influencer marketing, including reaching out to 100 A-list runners, a task I shared with fellow outreach marketing rock star, Sally Falkow of Meritus Media , as well as “everyone else,” which I call long tail blogger outreach. Three outreaches.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Social Networks (including FB, Twitter, etc.). Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). The informational microsite.

Class 80

Class Long Tail Marketing Blogger Media 80

Hubspot

MARCH 10, 2016

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. They tie public conversations on Twitter, Facebook, and Instagram together into a single stream, which users can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot's Social Inbox.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.). Running regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Before long, hundreds of email replies stream in. Long-Tail Blogger Outreach Campaign Execution.

Blogger 80

Blogger Outreach Social Media PR 80