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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads!

B2B Sales 120
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3 ways to engage B2B buyers pre-deal

Martech

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 98
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3 ways to engage B2B buyers pre-deal

Martech

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 99
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Winning B2B deals: 3 tips to engage early buyers

Martech

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

Tips 86
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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

Do I really need to write white papers and e-books? A great content strategy is closer to a Q&A: You research which questions your customers are asking and then answer them in detail, thus building trust and bringing customers closer to your brand. Imagine if every new visitor to your website bought a product.