Lock-In Multi-Channel Personalization Salesforce.com 
Customer Experience Matrix
DECEMBER 4, 2012
I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems.
Customer Experience Matrix
JANUARY 31, 2014
MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. This means that filters must be carefully crafted to avoid sending too many messages to the same person.
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Customer Experience Matrix
JANUARY 18, 2015
It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Each of those three tasks has several subtasks. The following table shows what I found when I did this analysis.
Customer Experience Matrix
MARCH 25, 2009
If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?
Convince & Convert
OCTOBER 22, 2013
I think the future of big content is multi-platform. Personally, this is something I’m trying to improve on myself. They all need to be excellent if you want to proceed. If I had to choose one, I’d choose ideation , because most people start way too small for success. How can you manage risk in your content marketing?
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