ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

ClickZ

NOVEMBER 2, 2020

If you’re a marketer, you may be choosing a full-on CRM system, or a more focused online listening tool. 30-second summary: Software selection isn’t as difficult as it’s been made out to be – but you absolutely need a plan. Don’t wing it. The right software decision can drive your business forward. The wrong one could cost you significantly.

Marketing Management 131

Marketing Management Software Customer Satisfaction Vendors 131

Directive Agency

JULY 26, 2017

Digital marketing has been run in silos since the beginning of time. Compartmentalizing your marketing efforts seems like a logical first step, but when your campaigns, activities, and teams don’t talk to each other, you risk jeopardizing results in the process. Your B2B marketing plan should mimic how customer shop.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.

Enterprise Management 54

Enterprise Management Work Management Marketing Management CMO 54

Optinmonster

NOVEMBER 15, 2022

This makes lead magnets one of the most important parts of your content marketing strategy. This makes lead magnets one of the most important parts of your content marketing strategy. As a marketer, it’s your job to give them a compelling reason to do so. Lead magnets are the cornerstone to improving your conversion rates.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145