article thumbnail

4 Elements that drive B2B direct marketing results

Biznology

Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). Targeting and List Selection – 50-70% of success.

article thumbnail

How to Personalize the Retail Experience with Marketing Data & Technology

Porch Group Media

Many reasons contributed to this shift in loyalty such as lower prices, unavailability of certain items, convenience and more. Not surprisingly, when consumers are browsing online, they want to see products displayed with multiple images and clear descriptions, as well as product reviews and an easy-to-navigate site. 90% of U.S.

article thumbnail

Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. This score can vary by product line or geography or other company-specific factors, so they don’t assume that one size fits all. They also adjust scores downward as contacts go inactive or age. This can be a bit noisy.