Chris Koch

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. The communities you belong to should all Your LinkedIn profile should display your most recent posts and tweets, and your blog should display all of the above. What do you think?

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13 qualities of a good social media voice

Chris Koch

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs.

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15 qualities of a good social media voice

Chris Koch

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs.

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Six factors driving B2B social media marketing adoption

Chris Koch

Digital marketing has reached the budget tipping point—with help from the recession. We’ve seen a dramatic rise in the percentage of B2B marketers that say they’ve built online communities themselves or through third parties such as LinkedIn and Facebook. By October, the percentages were 70 and 79, respectively.