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The Best Marketo Add-Ons for SMB

SmartBug Media

As soon as you start using Marketo, you can easily connect your Marketo lists with LinkedIn, Facebook, and Google to create custom audiences that reach people who exist in your Marketo database. For example, LinkedIn recommends uploading 10,000 contacts or 1,000 accounts to meet their minimum threshold of 300 targets.

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B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

That requires optimization based on visitor context , commonly known as website personalization. Rules-based Website Personalization. The current standard for personalization is “rules-based” – marketers define fixed criteria (rules) for audiences and create targeted experiences for these them.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Diametrically Opposed Forces: Selling Value in a B. Latest Research.