Anything Goes Marketing

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Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI?

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. Even if you're Canadian it's not really that funny.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

You could probably create an RSS feed from this URL as well and then display this content in real time. If there is a good conversation going on in your LinkedIn group, direct tweeps to it. This is simple, yet brilliant. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Pull in content from RSS feeds: I've outlined this concept in an earlier post Latest Trends in Email Marketing: RSS and Calendar Reminders. These techniques are simple, effective and led to increased response. You should consider other channels as well. Have you tried any of these techniques? How has it worked for you?