The Effective Marketer

MAY 20, 2011

Another common problem you might encounter when trying to create Buyer Persona profiles, is that it may be confused with User Persona – something totally different. This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

MAY 27, 2015

Note: In some cases you may create what I call a “competitor profile” which is NOT a battle card per se. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. in an effort to give a 360 degree view of the competitor as a company.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

JULY 7, 2011

Maybe different situations require a different profile, but in that case be ready to get your team members up to speed on what each role requires. Put a plan in place to either hire or train people to reach the level you require and also identify what roles marketing should play in your company.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100