LeadSloth

OCTOBER 28, 2010

And if you want to organize a Marketing Automation meetup in your city, feel free to do so, and we’ll help you promote it. Join the LinkedIn Group. Saad started the Marketing Automation Association LinkedIn Group a while ago, and all future events will be announced via this Group. Your Ideas Please.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

MAY 5, 2010

This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). Social Marketing Automation.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

NOVEMBER 16, 2010

One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Paid search: 60 days. Purchased list: 250 days.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

SEPTEMBER 24, 2009

Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. Tom Hayden from SAGE Publications created a flowchart that guided discussions in the entire organization, from the sales teams to the CEO. Set Your Goals. Improve Your Data Quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), And that’s where Inbound Marketing comes in. “Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

MARCH 24, 2010

GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100