Onalytica B2B

MARCH 22, 2017

It can be very tempting early in your comms planning process to see reach as the most important thing to look for when picking influencers but there is a tonne of evidence indicating this is no longer true. 2. Social APIs and real world influence tell different stories. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

APRIL 20, 2016

Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. Jeff Bullas – CEO at Jeffbullas.com Pty Ltd.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. What social channel should you focus on?

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

SEPTEMBER 27, 2017

Influencers are human beings with emotions and interests outside of their work- Joe Martin , Head of Social Analytics and Evangelist at Adobe touches on how their approach is having email and Twitter conversations that go beyond their work with Adobe- it’s a personal exchange with both give and take. Integrate your existing skill sets.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219