Customer Experience Matrix

JANUARY 25, 2012

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Relevance-X includes two other components.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. All plans include unlimited emails.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

DECEMBER 26, 2014

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. Enhancements for more advanced reporting are also planned for 2015.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 8, 2014

But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. This makes it more possible to work across all media to improve targeting, to coordinate messages for each individual, and to measure the incremental impact of each promotion.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Planning 120