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Why Sales Needs Social Media Engagement Insight

Oktopost

When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize. So what can be done to help the sales teams? No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. “No

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

A VP Sales is a true sales leader who knows how to ignite a fire to invigorate sales managers to drive results. It’s no secret that VP Sales is responsible for: Leading their sales team to meet and exceed sales goals. Creating and executing sales strategies.

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The 4 Types of Data You Need to Identify Accounts for Your ABM Program

Engagio

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Sales rep activity.

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Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Read on for more on lead scoring and other tips to improve sales and marketing alignment. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.