| | | Customer Experience Matrix | |  Linkedin + Marketo | 4 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX JUNE 9, 2009 Marketo Sales Insight Expands Salesforce Access to Marketing Data Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The moments are set up as real time triggers within Marketo. an option to send emails and add prospects to Marketo campaigns. There are some subtle differences. | CUSTOMER EXPERIENCE MATRIX DECEMBER 8, 2011  Social Media Features in Marketing Automation Systems: Who Does What? Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below. | | | | | |
| CUSTOMER EXPERIENCE MATRIX APRIL 17, 2013  Lattice Engines Automates All Steps in Prospect Discovery The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. Users can export lists to Excel and Marketo, with connectors for Eloqua and other marketing automation systems on the way. But the Internet has exponentially grown the amount of data available and made it easily accessible. | CUSTOMER EXPERIENCE MATRIX JULY 16, 2009 Alterian Pushes Into Social Media Management with Techrigy Acquisition This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Others are sure to follow. Sparingly. | |
| | | |
| |
|
| |
Crimson Marketing