Best of 2008 (So Far) - Social Media Optimization, Part 1
WebMarketCentral
SEPTEMBER 4, 2008
Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. Some of the information here is expected (e.g.
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