LeadSloth

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SEO Optimization - 3 Steps to Success

LeadSloth

So in short: Write appealing content, so other people want to link to it. Consider creating “link bait&# : popular topic formats are “top 10 rules for…&# or a list of blogs or Twitter accounts that cover your space. Links (internal and external) should have descriptive link text.

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Inbound Marketing & Marketing Automation

LeadSloth

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Link building : get high-quality links back to your site. Inbound Marketing is more than just SEO.