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How to Employ Local SEO to Optimize B2B Marketing

Valasys

To get relevant & highly quality local traffic, to optimize the website conversion rates (as well as to outsmart the competitors in the search engine result pages (SERPs)) the marketers need to optimize their searches for local prospective customers. Focus on the Local SEO Links: .

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). & SpyFu allows marketers to research which keywords are being played around by their competitors to rank for the SERPs & how many clicks they are being able to generate. Tools such as Google Keyword Planner, KeywordTool.io. &

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The algorithms are subject to minor changes almost daily.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Search engine results pages (SERPs) The results a search engine (like Google or Bing) displays in response to a keyword query.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Search engine results pages (SERPs) The results a search engine (like Google or Bing) displays in response to a keyword query.