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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Online reputation management whether it be on platforms like Google, Face, yelp, New York Times or even a viral content strategy holds the potential to influence public opinion.

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Business-to-Bacon: Why I should be #BaconfestATL Queen

MLT Creative

I also appreciate the power of social media, and that – along with my love for all things bacon – leads me to apply what we do for our clients day-in and day-out to achieve victory in this contest. One in particular that currently stands out to me is the race for queen and king of Baconfest here in Atlanta.

WOMM 40
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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.