Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)
ClearVoice
JULY 9, 2019
So, it’s wise for the in-house marketing team to take the lead in creating this essential piece of reference material. Here are four important considerations when creating a brand voice guide — and examples of brands that have really nailed their presentation, from Skype to Zendesk. A great example: Skype.
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