Customer Experience Matrix

MARCH 26, 2009

There are two basic approaches to this: use a flow chart, or present a list of steps. Tags: software usability measurement marketing automation lead management software selection demand generation. The area where this comes up more often than any other is the design of multi-step campaign flows. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JUNE 5, 2009

Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.

Market2Lead 120

Market2Lead Work Management Marketing Automation Services Marketing Management 120

Hubspot

JANUARY 7, 2013

Is your sales team upset with your marketing team for sending them subpar leads? There’s no doubt about it, SEO is hugely important in attracting leads. Studies show that these types of bells and whistles distract consumers from your main offering and will lead visitors off your site. 2) Between You and Your Customer.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another. Users can directly send leads from one stage in a campaign to a different campaign. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 2, 2009

So, having run out of reasons to delay, let me present the results. In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. (note: this is a slightly revised version of the original post, reflecting vendor feedback.)

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

JULY 3, 2008

Rather, it sells preconfigured applications that use the platform for specific purposes including sales pipeline analysis, order analysis, and (just released) sales lead analysis. Maybe it’s not a question at all: every application presents them, and every marketer asks for them, usually in terms of “best practices”.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120