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9 Marketing Books to Read Before Q1 Ends

Hubspot

Are curious to learn more about word-of-mouth marketing. Read This Book If You: Want to learn how to apply the principles of viral and word-of-mouth to your product marketing. Maybe that's why, despite the perpetual time crunch, 73% of us have still made time to read an actual book in the past year.

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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120
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B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It’s great.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. They can’t possibly employ all of the people with the skills required to successfully lead organizational change and the adoption of emerging technologies. As you know better than I, we are in the early innings of social media. Change takes time.

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It's Time for Real-Time

Convince & Convert

We’ve worked on this a lot, and since the book is about 1/3 written (here’s a picture of Amber when all the ideas for the outline have been wrung out of her), we need to lock it down soon. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. Your first assignment is to help us settle on a title.

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Is Social Conversation a Myth?

Convince & Convert

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because you’re not on the other end of the phone. If you listened in, you’d be just as angry about that as you are about negative tweets. The public and immediate nature of getting slammed via social is what stings. Ultimately, this will make for stronger companies. And the Ford trucks have the pee on Chevy sticker.