Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JUNE 22, 2010

Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210).

Social Media 100

Social Media Customer Surveys Peer-to-peer Media 100

Everything Technology Marketing

OCTOBER 14, 2009

Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. Sorry if any offense is taken by the IT folks, but the marketing teams are the ones to lead the defense and implement social media strategies.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

MAY 24, 2010

What we need in this new environment are ongoing, parallel conversations with target audiences that lead to engagements with qualified prospects which in turn lead to value exchanges between both parties. Do you set it free and make it easily shareable via Email, Twitter, Facebook?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

AUGUST 26, 2012

Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)! Content is at the heart of B2B marketers top 3 goals—lead generation, market education and brand awareness 3. from last year 4.

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Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

NOVEMBER 16, 2010

What is your experience with social media in B2B?

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Social Media Customer Surveys Social Marketing B2B Marketing 100