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B2B Marketing Agencies: How to Choose the Best Fit

BOP Design

If your main B2B marketing goals include online lead generation, it’s essential that the agency you work with is on top of all the latest digital marketing trends and knows which ones are most effective for B2B firms. Public Relations? Lead Generation? Digital Marketing? Web Design?

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research.

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Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy

Hinge Marketing

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online.

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tools of the trade: webinars and online presentations

The Effective Marketer

Online lead generation events are more effective when there’s a formal procedure that is followed every time, preventing occasional glitches from happening. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

7 Reasons Every Business Needs to be on Twitter - Webbiquity , February 10, 2010 This post was originally published on the WebMarketCentral blog in January 2010. Jon shared his “secret sauce” for lead generation. It was an excellent webinar for all of our Insiders at Find New Customers. companies.

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

Companies should follow, not lead, their customers across the social Web. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.