Biznology

FEBRUARY 9, 2016

Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Do You Know the Basics? So with that in mind, this blog is focused on the basics.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Martech

FEBRUARY 5, 2024

Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Search ads are efficient, but they’re not often scalable because they’re often targeting bottom-of-the-funnel leads. And that’s where the inefficiency begins.

Lead Gen 97

Lead Gen Paid Content Cost per Lead Sales Management 97

Smashmouth Marketing

JANUARY 31, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. I want a discount." I had started my career as a $7.00

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JANUARY 15, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. I want a discount." I had started my career as a $7.00

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Porch Group Media

NOVEMBER 3, 2021

Leading retailers have made great strides in becoming omnichannel experts. Many reasons contributed to this shift in loyalty such as lower prices, unavailability of certain items, convenience and more. True, there are still plenty of list brokers who do not take measures to maintain a high-quality source of data.

Personalization 64

Personalization Work Management Marketing Management Ad brokers 64

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40