Lead Lead Capture Lead Gen Microsite 
Smashmouth Marketing
SEPTEMBER 29, 2009
Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.
Contently
OCTOBER 4, 2016
Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Optimized for lead gen. Analytics that track lead capture and conversions back to the content that works.
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Smashmouth Marketing
SEPTEMBER 30, 2009
Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That's generated a good amount of traffic and leads. Here is the second in a series of Thought Leader Interviews for MarketingSherpa.
Hubspot
DECEMBER 14, 2010
These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. They can be incredibly complex, involving special events, intricate mailings, interactions with microsites and landing pages and so on. Leads, Not Impressions. Stories lead to other stories and buzz.
Valasys
DECEMBER 20, 2019
Drift’s campaign to optimize Email Conversions with “Live Chat”: This was amongst the revolutionary advertising campaigns for B2B businesses in that it categorically proven that one can capture leads without using forms. The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%.
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