WriteSpark

APRIL 7, 2009

You can reduce this effort and produce higher value success stories (and their longer cousins, case studies) by following essential strategies for recruiting candidates and handling the approval process. Has the customer been briefed about the writing and review process? Customer preparation. Internal reviews first.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Lead Scoring Case Study 120

WriteSpark

APRIL 20, 2010

But more important is looking at the wording of those questions: Are they eliciting information or leading a response? Here's an example of a leading question: "Would you say you've saved at least 25% on parts inventory costs since implementing our product?" Learn More: All posts about case studies. How to find a case study writer.

Allocation 120

Allocation Lead Ranking Lead Scoring Case Study 120

WriteSpark

DECEMBER 8, 2009

A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120