Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Conversely, having a readily-available data source encourages marketers to build their own database. Everybody wins!

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. Here’s ReachForce. Be honest with the prospect.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Funnel Entrance: Targeting audiences who are exploring solutions. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize.

Social Media 90

Social Media Top of Funnel Lead Ranking Lead Scoring 90

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    These technologies included a marketing automation platform and a CRM system.  The issue of failing to get the maximum value from a technology investment is nothing new. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketo also includes account-based marketing features as well. Prioritized lead and account engagement scores.

Marketo 124

Marketo Marketing Automation Services Enterprise Management Marketing Management 124

Customer Experience Matrix

SEPTEMBER 19, 2013

They generally return corrected and enhanced data and lead scores based on models built from the client’s customer files. These vendors vary considerably in the data they return, ranging from lead scores only to recommended marketing treatments to full customer profiles. Audience management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120