sales-opportunities Lead Scoring Marketing Automation Reachforce Segmentation 
Customer Experience Matrix
JUNE 27, 2014
But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. This model can score new leads and classify existing opportunities in the sales pipeline. So what makes Fliptop different from its competitors?
Oktopost
NOVEMBER 18, 2020
We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. However, many sales reps feel that expectations from leadership haven’t linked together with their new reality.
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Martech
JANUARY 13, 2022
Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.
Content Standard
JANUARY 9, 2015
You’ve invested a lot of time and money into your marketing automation platform (MAP). But do you know how to get the most out of your MAP to generate more leads and use content to make them more sales-ready? Lead Nurturing with Emails.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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