Lead Qualification Opinions Personalization PointClear 
ViewPoint
FEBRUARY 23, 2018
What is a lead? Is it the person who signed up for your webinar this week? While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Leads aren’t leads unless: They’re qualified.
Hubspot
DECEMBER 17, 2012
Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. Working with a consultant or agency that can help with your lead qualification might be worth it to improve sales efficiency.
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