What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
During this step, it’s useful to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and formulate the hypotheses based on the results. Imagine that your marketing team has to implement a new MQL (marketing qualified lead) qualification and automation process. The PDCA model consists of the following steps: Plan.
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