What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
During this step, it’s useful to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and formulate the hypotheses based on the results. Our customers are most involved at this stage. aligning customer expectations with the business value of the organization. The PDCA model consists of the following steps: Plan.
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