The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing
DiscoverOrg
FEBRUARY 13, 2019
Marketing says their leads are qualified – but Sales doesn’t trust them. In order to get aligned around lead qualification, conversion goals, and other metrics – sales and marketing must find common ground. Marketing has certain data needs. Sales has others. Relationship status? It’s complicated.”. Firmographic data.
205 
Let's personalize your content