Remove vendor certification-program
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The Key Marketing Automation Players On Your Team

ANNUITAS

You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? With multiple years of experience, this user has every certification available from the marketing automation vendor. The Power User. The Marketing User.

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How to Have a Successful Marketing Automation Implementation

ANNUITAS

It is then you can begin to determine the best way to implement so that the technology can enable the strategy: Will you sync all leads over to your CRM or wait until they have reached a desired lead qualification stage? Perhaps a webinar or data enrichment vendor? Will other systems be integrated into your MAP?

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

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What Do Marketers Need To Make The Most Of B2B Intent Data?

NetLine

In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need to deliver high-quality leads and impact pipeline using intent data. Incomplete buyer and account profiles, leading to missed opportunities with sales and lower-quality buyer experiences.