Customer Experience Matrix

MAY 18, 2007

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. Must include some sort of dashboard for everyone to access internally. 6) SFA integration — ditto the above.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40