Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

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Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. Join Twitter and look for a Twitter List that includes tweets about areas of marketing that interest you. Here is my Twitter list that I generated that I follow daily.

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Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. Reuse all of your marketing materials in your lead nurturing efforts.

Lead Ranking 100

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Anything Goes Marketing

APRIL 7, 2010

See: Ready to Welcome Your New Leads? Lead Nurturing Programs for leads that are currently evaluating your product or services Longer term lead nurturing programs for leads that have been passed back to marketing Reengagement Programs. Social media highlights.

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Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). Tweet This!

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Anything Goes Marketing

MAY 17, 2009

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

FEBRUARY 21, 2009

As I outlined in 10 Tips for Using Twitter And Email Marketing for B2B you can add your company's Twitter address, Linkedin groups and links to RSS feeds such as your corporate blog to your autoresponder emails. You should consider other channels as well.

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