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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. In addition to these accomplishments, he was able to: Increase conversion lead to customer. Reduce time spent on unqualified leads.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link].

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Sales Pipeline Radio, Episode 189: Q & A with Jon Ferrara @Jon_Ferrara

Heinz Marketing

If you want to catch any of our past episodes, if you’re new to Sales Pipeline Radio, want to see what we’ve been up to over the last couple of hundred episodes, you can check out every episode, past, present and future at salespipelineradio.com. Was it just index cards and Post-it notes? He’s the founder and CEO of Nimble.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Follow him on Twitter and Google+. You can connect with Kelsey on Twitter , G+ , or LinkedIn. Rehashed, regurgitated information (even if beautifully presented) will eventually become impossible to place. You can connect with him on Twitter , LinkedIn , and Pinterest. Doug is a content marketing junkie.

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How Training Companies Can Scale Marketing, Webinar Transcription

Lead Liaison

We’re talking about how to scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. Presenters. Ryan Schefke, Lead Liaison. Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. 3) Close.io.