Chris Koch
DECEMBER 2, 2011
The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? But my monism was shaken not just by our social media award winners but by something else I saw this week. What do you think? Related articles.
Chris Koch
DECEMBER 2, 2011
The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? But my monism was shaken not just by our social media award winners but by something else I saw this week. What do you think? Related articles.
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Chris Koch
JANUARY 29, 2010
As publishers are able to present content that doesn’t look like crap like it does on a web browser, they can charge more and advertisers can grab more attention. That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad. startups.com). Tweet This Post.
Chris Koch
JANUARY 29, 2010
As publishers are able to present content that doesn’t look like crap like it does on a web browser, they can charge more and advertisers can grab more attention. That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad. startups.com). Tweet This Post.
Chris Koch
AUGUST 21, 2009
Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). Get agreement with sales on a sales-ready lead. The key components of the program are: Create a publishing process and calendar.
Chris Koch
AUGUST 21, 2009
Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). Get agreement with sales on a sales-ready lead. The key components of the program are: Create a publishing process and calendar.
Chris Koch
FEBRUARY 5, 2010
Marketers must become publishers, with a process for refining and presenting content through various vehicles (such as conference presentations, white papers, social media, etc.). If a sale doesn’t result, the lead can be put back into the nurturing process while keeping track of the content he or she has already consumed.
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