ViewPoint

OCTOBER 20, 2011

on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation PointClear Automation 120

ANNUITAS

AUGUST 30, 2011

And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

ViewPoint

JULY 11, 2011

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JANUARY 21, 2012

The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. Lead Nurturing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Heinz Marketing

APRIL 22, 2019

. “ “The total obtainable market or the serviceable obtainable market…it doesn’t really matter what they call it. The total addressable market is the market that you want to sell to. “ The unsung hero – lead nurturing. What are some of the keys to doing that?

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

ViewPoint

FEBRUARY 2, 2012

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. Regular marketing analytics reviews are critical success factors supporting our mission.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

MAY 7, 2015

Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120